Below, I’ll give you some ways you can make the run-flat sale easier, especially if the customer wants peace of mind wherever they go. Some stray away from run-flat tires opting purely for a comfortable ride, but when I made the choice to switch, I found myself wondering how this solution has been enhanced in ride quality over the years and why more tire dealers aren’t selling run-flats. I was willing to trade 10% of my ride comfort for 100% peace of mind. Fitted with the original DriveGuard tires, I felt invincible, even if the ride was a bit rough. I decided that safety and peace of mind were more important to me, so I opted for a set of four “extended-mobility tires” from Bridgestone. Peace of mind comes with running a run-flat tire yet would I miss the smooth ride of a traditional touring tire? Of course, I knew there was a solution, but like all choices, there were tradeoffs. I’ve been changing tires since I was 16 years old, but I vowed that this would be the very last tire I would change myself on the side of a highway. Instead, I was stranded on the side of the highway with no cell reception and 80,000 pounds of semi-truck blowing by me. I suppose it could have been much worse, so I should have been thankful.
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